“I’m not political. I just do this for the people,” says street artist Hero de Jeneiro pointing to his multicolored creations along Wijdesteeg, an alley in Amsterdam just off Dam Square. Jeneiro and friend Ottograph began pimping up the alley in May and it’s been a growing hit with locals and tourists ever since.
Hero, who’s a DJ and artist “You pay, I play—or spray,” he jokes, is painting the Wijdesteeg from his own pocket and has spent 700 euros to date. The goal, he says, is to make Amsterdam beautiful, but also to reawaken the city’s progressive roots.